
M3E Team
29. Okt. 2025 · 3 min read
Electric Mobility in Europe: The New M3E Whitepaper for Shippers and Transport Customers

With the new Europe Edition of our whitepaper “Sustainability as a Competitive Advantage: Electric Mobility for Shippers and Transport Customers”, we are expanding the perspective of our German guide published earlier this year. The English-language Europe Edition is aimed at shippers, wholesalers and transport clients operating across borders – with or without their own fleets. It shows how these companies can future-proof their business models amid growing electrification and tightening European regulations – in a market where electric mobility is becoming an increasingly decisive competitive factor. European Frameworks Are Shaping Transport Strategies
With the introduction of the EU Emissions Trading System (EU ETS 2), rising CO₂ costs and an extended truck toll, companies across Europe are facing new cost structures and control mechanisms. At the same time, new opportunities are emerging through European funding programmes, the increasing availability of charging infrastructure, and the improving economic viability of electric trucks. Our whitepaper provides decision-makers with a sound basis for understanding these developments and translating them into strategic action.
From National Focus to European Analysis
While the first edition of our whitepaper focused on Germany, the Europe Edition places emphasis on European markets and policy developments. It includes:
- Comparative market and cost analyses in several EU countries
- An overview of funding instruments at both national and EU level
- An introduction to EU ETS 2 and its implications for road freight transport
- Recommendations for fleet and site electrification in the European context
- and an extended case study of Nanno Janssen GmbH, which today operates cross-border, battery-electric transport on a daily basis.
Case Study Nanno Janssen: Electric Mobility in Daily Operations
The example of Nanno Janssen GmbH demonstrates that electric trucks can already be operated efficiently on international routes. The company’s fleet regularly serves destinations in Scandinavia, the Benelux countries, France, Italy, Spain, Austria, Switzerland and the United Kingdom.
“Our e-trucks are already operating across Europe – reliably, efficiently and economically,” says Nanno Janssen Jr., Chief Strategy Officer. “With intelligent route planning and an expanding fast-charging infrastructure, range is no longer a limitation.”
A Guide for Strategic Transformation in Logistics
With the Europe Edition, we provide decision-makers in logistics, industry and trade with a tool to assess the economic and regulatory dimensions of decarbonisation at the European level. In addition to economic indicators, the whitepaper contains practical recommendations for fleet conversion, site planning and investment assessment.
Download the Whitepaper for Free
The whitepaper “Sustainability as a Competitive Advantage: Electric Mobility for Shippers and Transport Customers” is now available for free download: Download now We create solutions. For your sustainable mobility.